Here's how without effort is to pass your collection of digital music to Apple (AAPL) software iTunes to new "Cloud Drive" music service Amazon, unveiled March 29:
1. Visit Amazon.com (AMZN), enter your user name and password and find the link that says "Download files".
2. Accept the terms of service and to solve a Captcha, one of those tricky image-recognition puzzles that prove you're a real human being.
3 "upload mp3" software download Amazon, sweeping music on your hard disk.
4. Select about 1,000 songs crowd you are the owner and mark for download.
5. Wait approximately six hours to download complete.
6. Download separate player cloud app Amazon for Android streamer that music on your phone, or use a Web browser to hear of any PC.
Sounds easy, right?
Welcome to the delicate phase of the digital music revolution. Song online sales have stagnated, depriving the industry of music endangered one of its last remaining sea and world. Yet, digital music continues to be a vital field for Google (GOOG), Apple and Amazon try to attract users to their other devices and offers online. Now, Jeff Bezos & Co. boldly trying to leapfrog Google and Apple in the quest to free consumers from the practice of ten years of buying and downloading of digital songs to a computer and then manually transfer between devices.
The idea behind "music of cloud" is to leave people to their collections of music on the Web at any computer or device Creek. Analysts believe these services are inevitable - even if Amazon stumbling. "Having access to your music on all your devices must be the starting point of any product and next generation music service", explains Mark Mulligan, an analyst at Forrester Research.
It is the vision, at least. Right now, the convoluted download process is the result of a key compromise made by amazon for cloud music market before rivals. First of all, big labels want new licence for cloud services agreements and a greater cut of the cake of music online. Their requests have slowed the introduction of the characteristics of the music of cloud and Amazon has designed its service without their permission, instigator of a wave of complaints from Sony Music Entertainment (SNE) and Warner Music Group (WMG). "We are disappointed by their decision to launch without a licence," says Brian Garrity, a spokeswoman for Sony. Bill Carr, Vice President of the Amazon for music and cinema, claims "highly values" its relations with labels Amazon, but compares how to download songs to practice lawfully harmless of attaching a hard disk of your PC and transfer of music files for it.
Amazon designed primarily a service comply with the laws of copyright - not only step to changing the transparent cloud music. Amazon requires users to download their own copies of songs that he could more easily provide its digital store. Services such as MyPlay and Mp3tunes tried the same approach to base over the years. None has gained much traction.
Amazon, which controls that approximately 13% of the market for digital music despite four years of combat iTunes, apparently believes that there unique benefits at the battle of cloud music coming. The ability of massive server supporting its cloud computing business success, in which he rents a computer infrastructure to other companies, Amazon can offer its users of music 5 gigabytes of storage for free music streaming, or 20 concerts if they buy a single album from Amazon. The company is also advertising the service on its popular home page. "We observed our other digital media companies who purchase - once play anywhere where really resonates with consumers," said Carr.
Music for the Amazon Cloud deployment took a few jabs for its difficult user experience and the inability of users to play their music on iPhone and Apple iPads. "There is nothing social in this regard." How can start you anything on the Web of today is not integrate social? ", explains David Pakman, the former CEO of eMusic and a partner at Venrock venture capital society." David Hyman, founder of the Mog music subscription service, said the offering Amazon Cloud: "it is a stepping stone." It is Amazon putting his feet in and test the waters. ?
While the future of the music of cloud seeks as? Google, Apple or Amazon could finally obtain the major-label licenses that will enable them to experience of storage of the collections of music in the transparent cloud for users. (Instead of downloading each song, the service could simply scan the names of the songs in a collection and to reproduce them in the cloud.) Or the like Mog, Rdio and Rhapsody subscription music services that offer unlimited access to a broad catalog of music on the Web for a monthly rent can find the success that has long eluded them.
Such an offering of music of cloud will be the ultimate objective of the Amazon; Carr rule out Amazon for the deployment of a music subscription service and it offers free of charge to members of its first Amazon shopping club. "This is an an exciting", he says cloud drive. "We always have an open mind."
The bottom line: Play-around the Amazon, music continuous risk of service thereby deferring consumers with its complicated download process.
Pierre is a senior writer for Bloomberg Businessweek.
没有评论:
发表评论